"Thank You Volunteers" cake

Non-profit micro-volunteering

Huffington Post has a short article on how to recruit non-profit board members who are concerned about the amount of time that it takes to be on a board.  Most of their suggestions are really ideas about how to run an efficient board (and letting potential board members that you do so).

However, sometimes being a board member isn’t the best use of time.  More and more I’m trying to think of “micro-volunteering” opportunities, both for my own service and for others who might work with the organizations I’m involved with.   Peggy Hoffman of Mariner Management and Marketing has written a lot about this concept.   Micro-volunteering can be as simple as asking people to be greeters at events, tweet about upcoming activities, or review papers for you.  These are short assignments, and often ones that can be done virtually.

This may require more oversight or thought (e.g., chunking volunteer efforts into discrete pieces), but the payoff can be worth it.  By engaging more volunteers, in roles that extend beyond your typical activities, you can expand your volunteer base and get more people with a greater connection to your organization.  This also can serve as a “feeder” to other, more long-term volunteer activities, including board service.

 

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